Urban Decay Primer Potion VS. Too Faced Shadow Insurance

My very first eyeshadow primer was Urban Decay's Eyeshadow Primer Potion. It was shortly after I had seen my first makeup tutorial on YouTube by MissJessicaHarlow. It was a gorgeous green smokey eye look, and I was completely hooked. I've been obsessed by everything related to makeup ever since.

Similar in length

In the video, she used Too Faced Shadow Insurance. Every time I window shopped at Sephora I would stare at TFSI with drool on my mouth. Alas, it made my wallet fearful. So one day, I picked up UDPP on a whim instead because at the time, it was less expensive. I had never even heard of it until after I bought it.

I must say, I fell in love!!! It was my first experience wearing eyeshadow that lasted for any length of time. On one new years eve, I had done my makeup for a family party, and I was booked for a flight to Cuba at 6 am on the 1st. I didn't bother going to sleep that night, and when we finally landed in Cuba that afternoon, my mom asked me when I had done my makeup. When I replied "yesterday", she couldn't believe how flawlessly it had lasted! Neither could I. I have oily eyelids yet my makeup did not crease at all. It never has any other time I used it.

You can see where the bottle chipped :(

I bought it in the original packaging which was similar to a lip gloss tube. This was not ideal because the wand could not reach all of the product on the inside edges of the tube. I ended up wasting a lot of product also because the tube itself was made of a softer plastic and little pieces shipped off. Lots of primer dried up.

Too Faced Shadow Insurance

Close-up

Eventually, after watching hundreds of xsparkage videos, I decided to try TFSI out. I liked it more than I thought I would. It was more moisturizing than UDPP, and I felt like it was a bit smoother, too. Maybe even easier to apply and blend it into the skin, and the eyeshadow too. However, it is much thinner than UDPP, and I feel like its barrier between my skin and my eye makeup is not as strong. The oils in my skin wore through it after a few hours, but once it started to crease even a little, that was as bad as it got.

New packaging of Urban Decay Primer Potion

More product...hopefully not to be wasted

So I bore minor creasing for around a year. This is my first tube, and it still has about half the product left in it.

Then, Urban Decay did a Wonderful thing... They redesigned their packaging!!! *APPLAUSE*

Hello!

It is similar to the TFSI tube, but fatter. The hole is larger in the UDPP, so I have to be careful not to squeeze out too much product.
UDPP contains 0.37 oz and retails for 19$. That means 0.01947 oz per dollar.
TFSI contains 0.35 oz and retails for 18$. That means 0.01944 oz per dollar. Urban Decay gives you (hardly) more for your money.
 I have read on Musings of a Muse's blog that the product may dry up faster in the new packaging because air is being pumped into it. Somehow, I think this is more true for a lip gloss-styled tube. Only time will tell which is true. So far, the squeeze tube is very convenient and I already love the product itself.

Victory is yours, UDPP!

Overall, I think Urban Decay wins on this one. My eyeshadow lasts for an obscene amount of time when I use it, and that is really all I need my primer to do. I may continue to use my TFSI in the winter and on other people because it is more moist, but for heavy-duty wear, UDPP is the best for me. For dryer and more mature skin, TFSI might work better.
UDPP is available on Urban Decay's website for 19$.
TFSI is available on the Too Faced website for 18$.